We all hear about building a culture. Building the culture is the key to success. But how do we do it? And what does it even really mean?
You see, the fact is that so many of us believe that we have to bring an amazing product to the market so that our customers, our golfers see us as intelligent, intellectual, knowledgeable so that they’ll buy it.
That’s never really been the way and especially today in social media and the interaction that we can have now with our peers, but also our professionals is that’s not how a culture is built.
See, to build a great culture, the fact is what you’ve gotta be able to do is ask great questions. It’s not about you that creates the culture. It’s about listening to your customer and asking them what did you enjoy about today.
What do you need more of?
How can I help you get to those goals?
It’s not about you that creates the culture. It’s about listening to your customer
It’s amazing how much our customers know and most importantly, it’s amazing how much we need to know about our customers so we can build great products, but also build an environment and a culture that they wanna be in.
So what I want you to start to think about right now is version 1.0 of any program you put out, I think Steve Jobs said this, you should be a little bit embarrassed about. It doesn’t need to be perfect. It doesn’t need to be correct. It needs to be I have a vision, I have an idea and go and share it with your current players.
Give them the insights of what it’s about and ask for their feedback. You see, when you can buy into something and say I was part of building that for my professional, you’re gonna share it with others.
That’s the beauty of companies nowadays. They ask you do you like this app? What would you change about it, give us feedback. And we’re gonna do it because if we do that you’re gonna stay.
But if we stay the same and don’t listen to you, guess what? You’re going to leave. So the best way for you to build a culture is we don’t need to know it all. We don’t even need to know much.
We just need to have the passion and the vision to go out and ask great questions and get people on board with what they’re truly looking for and then build programming out with them and use that word that Tony Robbins talks about all the time, kaizen, constant and never-ending improvement. He turns it down into cani, C-A-N-I, constant and never ending improvement. If you let your players know that that’s what you’re always doing by investing in new programs, by investing in new education, they love to see you develop because that means they’re gonna develop.
So this week go out there and start asking questions to your players saying what do you want more of, what do you need from me. Spend the time to listen to what they’re looking for, what they need and then build the programs around them.
If you want more suggestions, ideas, business training like this, please join us on our next workshop where we’ll have live Q&A and really go deeper into all the different things that we actually need to learn and apply as golf professionals to succeed and have the money and time and enjoyment from our living that we really deserve.